Primary logo

Our primary logo combines our brandmark with the shopping cart glyph. Wherever possible, we aim to use the primary logo in full-color.

Glyph logo

We should only use the glyph on it's own when there's insufficient space for the full primary logo, or if legibility of the full logo is compromised.

Clear space

Logos work best when they have room to breathe and stand on their own. Components of the logo can be used as a reference to measure the appropriate amount of clear space.

Min size

To maintain the visual integrity of our logo, don’t scale it below 80 pixels or 28 millimeters wide.

Best practises

Below are some examples of how not to use the Storbie logo.

Don't rotate the logo

Don't add shadows or gradients

Don't stretch, squash, or distort the logo

Don't use on busy backgrounds

Don't use against low-contrast

Don't use text without the glyph

Primary colours

Storbie blue is our main colour, so it should always be dominant wherever it's applied. Only use the Dark, Supporting and Light tints when you're unable to use the primary colours effectively.

Dark colours

Supporting colours

Light colours